Case Study:
Roughneck
Launch
As a lead designer for this project, I designed overall product launch experience & campaign for Lowe 2025 Roughneck.
A multidisciplinary Graphic Designer with experience in branding, digital marketing, and UI/UX—currently designing for iconic marine brands like Sea Ray, Boston Whaler, Lund, Harris, and Lowe at Brunswick. I bring a research-driven approach to creative work, blending strategy and storytelling to build campaigns that connect with real people.


As a lead designer for this project, I designed overall product launch experience & campaign for Lowe 2025 Roughneck.
As a lead designer for this project, I designed overall product launch experience & campaign for Lowe 2025 LS Pontoon.
A collection of selected branding works that highlight my approach to building cohesive visual systems, strategic storytelling, and user-centered design.